THE BOSS: The Business Owner’s Story, WORKSHOP
Your purpose and what you value – your story – defines how you build and run your business. It sets the stage for your business growth and success, and the best return on your effort and investment.
What is your story? What is your purpose beyond making profits? What do you value?
Create a brand based on your story so that customers love your product and spread their love throughout your market.
What you get
- Your story, your purpose and what you value.
- What ONLY you offer your customers.
- What your customers value.
- Alignment of what you value and what your customers value.
These form the foundation of your marketing and sales messaging to grow your business.
Who should attend
- New business owners or current owners who want a different direction and more sales.
- Business owners who are not sure if their messaging works.
- Business owners who are dissatisfied with their branding and want a clear direction of what to say to their customers and how to say it.
The program
Learn how Yeti, Courtney Ray’s Peanut Brittle, P. Terrys and Bumble owners’ stories define their business.
Look in depth at Uncle Ray’s Peanut Brittle, P. Terrys and Bumble:
- How each of their personal stories explains their offer and what they say to their customers.
- What ONLY they offer their customers, and what they value.
- What their customers value.
- Write your story. Write what ONLY you offer, what you value, and what your customers value.
Write your story in one line. Write what ONLY you offer, what you value, and what your customer’s value.
