WRITE YOUR BRAND STORY
Give your brand a story. People will connect with you, love your product, and spread their love
Your Brand Story Workbook
For businesses that want engagement and sales
Your brand is what people say about you when you’re not in the room. Jeff Bezos
A brand is a person’s gut feeling about a product or service. Marty Neumier
Engage your customers, person (brand personality) to person (customer), your customers will
connect with you, love your product and spread their love. Mahani Zubedy
Speak to your customer, person (brand personality) to person (customer), your customer will connect with you, love your product and spread their love. Mahani Zubedy
You’ve worked hard and you offer an excellent product or service. You need customers to love your product and spread their love throughout your market. People connect with people— your excellent product needs a personality so your customers can connect with you. Just as Apple is sophisticated, Google is competent, and Red Bull is exciting, your product needs a human vibe. It is how your customers will have a gut feeling about you. And it informs what they say about your product or service and how they spread their love.
Without a personality your product or service is only a product or service. No feelings. No vibes. No connection. No engagement. (= Low sales.)
YOUR BRAND STORY PLAN is a tool to create your brand personality and message. Using step-by-step worksheets, you craft and create a core message and visual for everything you will say and how you say it. A foundation for your marketing communications to connect and engage customers and grow your business.
When people think of your product, their gut feelings need to be what you planned for them to feel. What they say about your brand is also planned and crafted by you.
YOUR BRAND STORY workbook is a tool to create the core of what you say and how you say it— consistently—in your website, social media, newsletters, PR announcements, advertising, promotions— all communications—including how your chat box speaks and how your staff answers the phone.
You’ve worked hard and you offer an excellent product or service. You need customers to love your product and spread their love throughout your market. People connect with people— your excellent product needs a personality so your customers can connect with you. Just as Apple is sophisticated, Google is competent, and Red Bull is exciting, your product needs a human vibe so customers will have a gut feeling about your product or service.
Without a personality your product or service is only a product or service. No feelings. No vibes. No connection. No engagement. (= No or Low sales.)
WRITE YOUR BRAND STORY is a tool to create your brand personality and core message. Using a step-by-step process, you craft what you will say and how you will say it. The foundation and core message you will use consistently in your website, social media, newsletters, PR announcements, advertising, promotions—in all communications—including how your chat box speaks and how your staff answers the phone.
There are four worksheets with examples and a link to schedule free live help.
- Your Competitors & What Only You Offer
- Your Purpose & What You Value
- Your Customers, Who You Want Them to Be & What They Value
- Your Brand Personality and Core Message
What you get
- A focused process to craft a brand personality and core marketing message—what to say and how to say it so your customers will love your product and spread their love.
- Clarity on who you market to first, who are your diehard true to the bone fans, the customers you choose to target first.
- What ONLY YOU offer, how you offer it, and why no competitor has what you offer.
- What your purpose is beyond creating wealth, and what your purpose says about what you value.
- What your customers value and how it aligns with your product.
What you learn
- How to strategize, advance in a focused direction, uncluttered or paralyzed by multiple great ideas.
- Why and how niche works.
- How to find and take the easier route and put aside everything else.
Who should attend
Small and medium new business owners and business owners who need to pivot. Entrepreneurs who want to grow their business by connecting and engaging with their customers. Businesses who want their customers to have a great gut feeling about their products or services. Businesses who want to engage their customers and grow.
The program
WRITE YOUR BRAND STORY is a tool to create your brand personality and core message. Using a step-by-step process, you craft what you say and how you say it, so you will have consistent, strong communication with your customers on your website, social media, newsletters, PR announcements, advertising, promotions— all marketing and PR—including how your chat box speaks and how your staff answers the phone.
You will craft and tune your brand personality and core message through relooking at *Your Competitors & What Only You Offer *Your Purpose & What You Value *Your Customers, Who You Want Them to Be & What They Value
We offer workbook, workshops, one on one coaching, and branding support. Email mahani@storyheartschool.com or text 5128002541 with your need.
