You’ve worked hard and you offer an excellent product or service. You need customers to love your product and spread their love throughout your market.  People connect with people— your excellent product needs a personality so your customers can connect with you. Just as Apple is sophisticated, Google is competent, and Red Bull is exciting, your product needs a human vibe. It is how your customers will have a gut feeling about you. And it informs what they say about your product or service and how they spread their love.

Without a personality your product or service is only a product or service. No feelings. No vibes. No connection. No engagement. (= Low sales.)

YOUR BRAND STORY PLAN is a tool to create your brand personality and message. Using step-by-step worksheets, you craft and create a core message and visual for everything you will say and how you say it. A foundation for your marketing communications to connect and engage customers and grow your business.

When people think of your product, their gut feelings need to be what you planned for them to feel. What they say about your brand is also planned and crafted by you.  

YOUR BRAND STORY workbook is a tool to create the core of what you say and how you say it— consistently—in your website, social media, newsletters, PR announcements, advertising, promotions— all communications—including how your chat box speaks and how your staff answers the phone.