Mahani Zubedy

The Story of P. Terry’s Burger Stand

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”” content_phone=”” content_last_edited=”on|desktop” _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]  Your business tells a story whether you tell it or not. The font you use, the colors you choose. What you say to your customers and how you say it. How …

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Brand Storytelling—hitting the right spots, hacks from Shakespeare

You may have a great brand story. But is it effective? Is it hitting the right spots? There are great stories and there are effective stories. Authors and movie makers tell great stories. Sometimes the stories affect you, you feel a certain way—happy and inspired after watching Pitch Perfect, sad and hopeful after reading Mockingjay. …

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Founder Story Hack

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-70px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.17.4″ header_font=”|700|||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]   Coco Chanel was abandoned as a child and grew up in an orphanage. Based on the convent’s stark uniform, Chanel designed “the little …

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How To Tell Your Founder Story: 3 Secrets | 5 Ingredients

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] You have a valuable asset: your story. Ask yourself: Who are you? Where did you come from? Why are you doing this? Even if you’re answering these questions only for yourself, your origin story has more power than …

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