I Love Lucy was a 50’s sitcom voted Best TV show of all time. Lucille Ball played a devoted wife, expert cook, and attentive mother. Outside her role as a housewife, she was portrayed as tone-deaf, naïve, and clumsy, unlike the real-life Lucille Ball who owned the production studio and was a groundbreaker in Hollywood. …
Fashion by Coco Chanel 1913 Fashion NOT by Coco Chanel 1913 She was the most influential fashion designer of the 20th century. A woman who designed for women. She liberated women from frills and corsets and gave them freedom and elegance! Chanel wanted women to be able to do daily activities with ease. Women …
Imagine you are a young mother of a beautiful infant girl and you just moved to a bustling city. The air is so polluted your baby is covered in soot. You are constantly cleaning soot off your child. You alert city hall but nothing changes. What would you do? If you were Hazel Henderson in …
Will the Hazel Henderson in you, please stand up Read More »
Before your logo, before any marketing/everything at the tip of the iceberg that your customers see, you need to lay a solid foundation below. “Your brand is what people say about you when you’re not in the room.” Jeff Bezos “A brand is a person’s gut feeling about a product or service…” Marty Neumeier What …
“A brand is a person’s gut feeling about a product or service…” Marty Neumeier Customers cannot connect with a product or service. They connect with the product’s or brand’s personality. Brand personality can create feelings in your customer, the customer forms an emotional attachment and responds accordingly. To create a brand personality start with: What …
Your mission forms your business. Whether you tell your customers your purpose or not it is the foundation of your business’s existence. While there’s a detailed founder’s story on Uncle Ray’s Peanut Brittle’s website, a few lines about the founders on P. Terry’s About page, and zero mention of the CEO on the Bumble site, …
The Power of Your Story
whether you tell it or not Read More »
A story is information that creates feelings through our senses of sight, hearing, touch, taste, smell, and space. In this Pepsi poster, a bowl of chips becomes a hand reaching out for an ice-cold can of Pepsi. You can feel the cold can in your palm, hear the fizz as the can opens, and feel …
When you are thinking of a story to tell, think like an imam, pastor, or rabbi. Religious leaders plan how they want their congregation to feel, and tell a story that conveys it. How would you like your customer to feel? A story that makes you feel happy or safe or proud, brings out similar …
This is what your brain looks like when it’s reading a checklist, IKEA instructions, power point presentation, anything that is not a story: The parts of your brain that processes language is activated as you make sense of the words and meanings. A story is an information that creates feelings and reactions through the senses. …
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] “Your brand is what people say about you when you’re not in the room.” Jeff Bezos What your customers say and how they feel about your product is your brand. As …
“95% of purchasing decisions are based on feelings instead of logic. People choose brands that appeal to their subconscious, or “gut,” … brands that present themselves in a human way, do better …” Gerald Zaltman, Harvard Business School “People relate to people, and if your brand feels like people, people will relate to you…” -Laura …
(image courtesy lizmariestrategy.com) Because brands today connect with customers person (brand) to person (customer), your brand needs a personality to engage emotionally with your customer. Your Brand Personality is the human qualities of your brand. Using archetypes can help determine human characteristics that reflect your brand. Answer four questions below to help determine your brand archetype: …
Brand messaging is the way your brand connects and engages with your customers and communicates how you are different and better than everyone else. Be clear on who is your customer Review your customer personas. Are your customer goals aligned with your values and what you offer? Be clear on who you are What does …
A brand positioning states how your brand fulfills a customer’s need, and how the fulfillment reflects the brand’s values and is different from competitors. It is the clearest vision of the brand. It aligns marketing with company values, it shows the brand’s purpose and distinguishing features next to competitors, vis-a-vis the customer need. It is …
After creating several Brand Maps, the map illustrating the most relevant attributes to your customers will stand out. This is your Brand Differentiation. It is how your brand connects and engages your customers in a way that is different and better than your competitors. It is the brand strategy that will help you win and …
Brand Map/Brand Positioning Map/Perceptual Brand Map is a visual plotting of brands on X and Y axes showing how brands are perceived by customers. The axes are brand attributes that matter to the customers. Create multiple maps using different pairs of brand attributes relevant to your product or service. The maps evaluate your brand, competitors, …
SMART goal setting gives direction, aligns your efforts, and allows you to measure results. SMART stands for Specific, Measurable, Achievable, Relevant, and Timebound. By taking these different aspects into account when setting your goals, you’ll have direction on steps to take. SPECIFIC Your goal needs to be as specific as possible. If it is vague, …
A mission statement states the purpose of your business and how you serve your customers. It’s the “what,” “who,” and “why,” of your company, a guideline by which you operate. Everything you do should work toward your mission statement. To begin crafting a mission statement, Free write about what you do, and how you do …
Answer: the story. In February 2021, Whitney Herd the founder of Bumble became the youngest woman self-made billionaire when the dating app she founded, where women make the first move, went public. Before Bumble, Ms. Herd was VP of Marketing at Tinder. She was also in a relationship with one of Tinder’s founders. According to …
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”” content_phone=”” content_last_edited=”on|desktop” _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Over the last few years, the number of professional coaches has grown exponentially. There is anxiety around an increase in competition, from coaches who have been in the business for a …
