Answer: the story.
In February 2021, Whitney Herd the founder of Bumble became the youngest woman self-made billionaire when the dating app she founded, where women make the first move, went public.
Before Bumble, Ms. Herd was VP of Marketing at Tinder. She was also in a relationship with one of Tinder’s founders. According to Ms. Herd, the environment at Tinder was toxic, and that she and the women at Tinder, particularly women of color, were routinely bullied and harassed. She left Tinder and founded Bumble, her vision of the closest thing to a safe space for digital romance. Ms. Herd said that her ambition came from abusive relationships. She engineered an ecosystem of healthy relationships. She saw her company as a tool for shaping how people behave, online and off. She wanted women to feel powerful.
Ms. Herd’s story is not told on Bumble’s website, but it’s embedded on every page.
and when you’ve made the first move and you get a “whatup?”…
Today Bumble promotes romantic, platonic, business, community connections, and more.
Ms. Herd’s story informs her purpose—to empower women. You have many stories, which story best defines your “why”?
