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“Your brand is what people say about you when you’re not in the room.” Jeff Bezos
What your customers say and how they feel about your product is your brand.
As a business owner, you need your customers to love your product. Instead of leaving it to chance or assuming it will just happen, here are tools to purposefully plan it. There are four steps and you can do them in a day.
With all the clutter out there, with all that is riding on your business, a foundation for who your customers will be and how they will feel is as essential as air.
The work you put in will pay you back for years.
Your 4-Step Brand Plan
- Your Competitors & What Only You Offer
- Your Purpose & What You Value
- Your Customers, who you want them to be
- Your Brand Personality and Core Message
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