A story is information that creates feelings through our senses of sight, hearing, touch, taste, smell, and space. In this Pepsi poster, a bowl of chips becomes a hand reaching out for an ice-cold can of Pepsi. You can feel the cold can in your palm, hear the fizz as the can opens, and feel …
When you are thinking of a story to tell, think like an imam, pastor, or rabbi. Religious leaders plan how they want their congregation to feel, and tell a story that conveys it. How would you like your customer to feel? A story that makes you feel happy or safe or proud, brings out similar …
This is what your brain looks like when it’s reading a checklist, IKEA instructions, power point presentation, anything that is not a story: The parts of your brain that processes language is activated as you make sense of the words and meanings. A story is an information that creates feelings and reactions through the senses. …
