A brand positioning states how your brand fulfills a customer’s need, and how the fulfillment reflects the brand’s values and is different from competitors. It is the clearest vision of the brand. It aligns marketing with company values, it shows the brand’s purpose and distinguishing features next to competitors, vis-a-vis the customer need. It is …
After creating several Brand Maps, the map illustrating the most relevant attributes to your customers will stand out. This is your Brand Differentiation. It is how your brand connects and engages your customers in a way that is different and better than your competitors. It is the brand strategy that will help you win and …
Brand Map/Brand Positioning Map/Perceptual Brand Map is a visual plotting of brands on X and Y axes showing how brands are perceived by customers. The axes are brand attributes that matter to the customers. Create multiple maps using different pairs of brand attributes relevant to your product or service. The maps evaluate your brand, competitors, …
