“A brand is a person’s gut feeling about a product or service…” Marty Neumeier Customers cannot connect with a product or service. They connect with the product’s or brand’s personality. Brand personality can create feelings in your customer, the customer forms an emotional attachment and responds accordingly. To create a brand personality start with: What …
Your mission forms your business. Whether you tell your customers your purpose or not it is the foundation of your business’s existence. While there’s a detailed founder’s story on Uncle Ray’s Peanut Brittle’s website, a few lines about the founders on P. Terry’s About page, and zero mention of the CEO on the Bumble site, …
The Power of Your Story
whether you tell it or not Read More »
A story is information that creates feelings through our senses of sight, hearing, touch, taste, smell, and space. In this Pepsi poster, a bowl of chips becomes a hand reaching out for an ice-cold can of Pepsi. You can feel the cold can in your palm, hear the fizz as the can opens, and feel …
When you are thinking of a story to tell, think like an imam, pastor, or rabbi. Religious leaders plan how they want their congregation to feel, and tell a story that conveys it. How would you like your customer to feel? A story that makes you feel happy or safe or proud, brings out similar …
This is what your brain looks like when it’s reading a checklist, IKEA instructions, power point presentation, anything that is not a story: The parts of your brain that processes language is activated as you make sense of the words and meanings. A story is an information that creates feelings and reactions through the senses. …
