Before your logo, before any marketing/everything at the tip of the iceberg that your customers see, you need to lay a solid foundation below. “Your brand is what people say about you when you’re not in the room.” Jeff Bezos “A brand is a person’s gut feeling about a product or service…” Marty Neumeier What …
Your mission forms your business. Whether you tell your customers your purpose or not it is the foundation of your business’s existence. While there’s a detailed founder’s story on Uncle Ray’s Peanut Brittle’s website, a few lines about the founders on P. Terry’s About page, and zero mention of the CEO on the Bumble site, …
The Power of Your Story
whether you tell it or not Read More »
