“A brand is a person’s gut feeling about a product or service…” Marty Neumeier Customers cannot connect with a product or service. They connect with the product’s or brand’s personality. Brand personality can create feelings in your customer, the customer forms an emotional attachment and responds accordingly. To create a brand personality start with: What …
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] “Your brand is what people say about you when you’re not in the room.” Jeff Bezos What your customers say and how they feel about your product is your brand. As …
“95% of purchasing decisions are based on feelings instead of logic. People choose brands that appeal to their subconscious, or “gut,” … brands that present themselves in a human way, do better …” Gerald Zaltman, Harvard Business School “People relate to people, and if your brand feels like people, people will relate to you…” -Laura …
